Case - Promoting a Theatre Play
A local talented classical theatre group in Aarhus, Denmark was struggling with ticket sales. An ad campaign combined with social media posts and an email funnel, turned out to be the solution…
To make the audience realise that this theatre group is as talented as the official theatres we needed to take professional pictures for the website and posters
Creating a high-end look.
Finding the audience.
Using META’s algorithm to find the audience, running test ads.
Producing a variety of ads, to see what triggers the audience…
Testing Content.
Focusing on the experience rather than the concept was key.
The theatre group was not famous, and the play was classical. Focusing on the overall experience was a trigger for this segment.
After running ads for 1 month, including a 7 day email campaign, the theatre group sold more than double tickets as the year before. Growing followers on their social media profiles and gaining new audience. All this for less than $300 in ad spent.
Effect.
Celebrating success.
Everyone was super happy in the end.